Samsung Electronics Australia has officially unveiled its highly anticipated Galaxy S25 series, marking a significant leap forward in mobile AI technology.
The standout feature of the Galaxy S25 series is its integration with One UI 7 and Gemini, supporting 46 languages at launch. What makes this interesting is how the AI capabilities are woven throughout the entire user experience, rather than being standalone features you’d rarely use.
At the heart of these devices lies the Snapdragon 8 Elite Mobile Platform for Galaxy, specifically optimised for Samsung’s ecosystem. The hardware improvements extend to the camera system, with the S25 Ultra now featuring a new 50MP ultrawide sensor. For photography enthusiasts, Samsung has added professional-grade controls like Virtual Aperture and Samsung Log, enabling more creative control over photos and videos.
Samsung’s commitment to responsible AI innovation shows in their joining of the C2PA alongside tech giants like Adobe and Microsoft. This membership helps establish universal standards for digital content provenance, particularly important in this era of AI-generated content.
Australian customers can experience these new devices firsthand through several launch events. Starting February 14, flagship stores in Sydney, Perth, Brisbane (Chermside), and Melbourne (Chadstone) will host special Valentine’s Day events with live demos and exclusive offers. For those who can’t make it to the stores, Samsung is bringing ‘House of Galaxy Studios’ to seven major shopping centres across the country from February 13 to March 23.
In an interesting twist, Samsung is also offering Sydney and Brisbane commuters a unique experience next week with their Galaxy Go initiative – letting people swap their regular commute for a ride on a branded superyacht in Sydney Harbour and Brisbane River.
The Galaxy S25 series launches with various colour options. The Ultra model comes in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray, while the S25 and S25+ are available in Navy, Silver Shadow, Icyblue and Mint. Samsung.com exclusive colours include Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for the Ultra, and Blueblack, Coralred and Pinkgold for the S25+ and S25.
Each device comes bundled with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. The Gemini Advanced package includes Samsung’s latest AI models, priority access to new features like Gems, and Deep Research capabilities.
For more detailed information about specifications, pricing, and availability, you can visit Samsung’s official website or check with your local carriers and retailers.
This launch marks an interesting shift in Samsung’s approach to smartphone technology, focusing heavily on AI integration rather than just hardware improvements. It will be fascinating to see how these AI features perform in real-world usage, especially compared to current AI implementations in smartphones.
